Hong Kong SAR
TUMI, the leading international travel, lifestyle and accessories brand, celebrated the grand opening of its first China flagship store at the iconic Shanghai Centre. TUMI welcomed guests to an exclusive launch event in celebration of the flagships grand opening-an evening rooted in design, culture, and meaningful connection. This milestone flagship is the latest reflection of the brands continued investment in the region and its commitment to serving the global traveler with immersive, elevated and personalized retail experiences.
An Exclusive Milestone Celebration
A symbolic ribbon-cutting ceremony marked the occasion, drawing notable guests from across the region and beyond and featuring a special appearance by newly named Asia-Pacific brand ambassador Wei Daxun.
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TUMI China, Senior Director Julian Yung, VP of APAC and ME Aris Maroulis, TUMI Asia-Pacific Brand Ambassador Wei Daxun, TUMI Creative Director Victor Sanz, EVP and COO of Shanghai Centre Byron Kan
TUMI Creative Director Victor Sanz said, “Returning to Shanghai and seeing everything come to life was incredible. The energy in the room, the conversations, the people – it was all truly inspiring. Everyone brought something unique to the moment, and thats what made it unforgettable. I couldnt imagine a better way to kick off this exciting chapter for TUMI here in Shanghai.”
Following the ribbon-cutting, over 500 esteemed guests were welcomed to an exclusive after party held inside the flagship. Guests explored the space and discovered a curated selection of TUMIs premium collections, including Alpha Bravo and Harrison. The evening also celebrated the launch of Chapter 3 of the Uncompromisingly Light campaign, brought to life through the dynamic 19 Degree Lite collection and the presence of newly appointed Asia-Pacific brand ambassador Wei Daxun. The afterparty further elevated the evening with entertainment and interactive workshops, as guests enjoyed a bespoke fan-personalization experience that paid tribute to Shanghais cultural richness. Inspired by the citys creative pulse and legendary skyline, TUMIs personalization service introduced an exclusive Shanghai mold specially crafted for the event, enabling guests to create custom keepsakes. To conclude the full-day celebration, guests were invited to a dynamic in-store experience featuring curated music, fine wine, and exclusive customization offerings-seamlessly blending TUMIs travel-forward ethos with the citys vibrant creative spirit.
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TUMI Creative Director Victor Sanz (left) and Vice President of Asia Pacific and Middle East Aris Maroulis addressed guests during the event, which also featured a variety of personalization workshops
Immersive Store Design Featuring Art, Displays, and Activations
Rooted in TUMIs commitment to purposeful, performance-driven innovation, each element of the flagships immersive design-from the sculptural faade to curved LED screens and evocative Journey art installation-seamlessly blends the brands signature minimalist luxury with modern architectural aesthetics.
Echoing the sculptural elegance of 19 Degree, the flagships bold exterior greets visitors with a cascading metallic panel faade defined by fluid contours. This striking design detail is a nod to the collections signature curvature and reflects the brands commitment to thoughtful craftsmanship-starting from the outside in. Conveying effortless elegance in motion, refined scenario-based displays showcase the full range of TUMI mens, womens and travel accessories throughout thoughtfully designed spaces. A distinctive open-concept VIP area presents meticulously curated premium travel and luggage offerings, while clients can visit the interactive materials wall to experience TUMIs innovations in cutting-edge design material technology firsthand.
Unique to the Shanghai flagship is a dedicated art installation space that bridges TUMIs design philosophy and local artisan culture. Rooted in respect for material integrity and purposeful craftsmanship, the debut work, Journey, was created from bamboo by renowned contemporary artist Xu Fei. Exploring the intersection of movement, intention, and form, Journey draws on the ancient Chinese cosmological concept of round heaven and square earth-a balance of fluidity and grounding that echoes TUMIs approach to design. The installation embodies the brands belief that travel is not just about where youre going, but how you move through the world-with clarity, resilience, and meaning.
TUMI China Flagship Store at Shanghai Centre
Address: Room A02-B, Ground Floor East Department Store, 1376 West Nanjing Road, Jingan District, Shanghai.
Opening hours: 10am – 10pm
For more information about the flagship opening, additional content, and brand updates, follow along on TUMI.com and @TUMITravel social media channels.
About TUMI
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, were committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.
